Creating new content on a regular basis is crucial to maintaining a profitable membership website that provides value to the members. The value of the content is what will encourage members to stick around.
You don’t have to add massive content daily, but you should add something on a regular and planned basis.
If you’re not sure what type of content your membership needs, consider some of these:
You can use Skype and a plugin called Pamela to record interviews. Or do them live as an event with Google Hangouts On Air, record them, and use them in the membership later.
Instructional Posts / Videos
Teaching your members to do something is an important part of having a membership website. You can do instructional posts and videos and a combination of both.
A case study is an important aspect of a membership site. It enables members to see stories of those who have succeeded with the methods or issues that your membership website is about.
People love seeing profiles of others who are part of the group. You can have members fill out their own public profiles in text, but you can also encourage each member to make a short video about them to include.
User Generated Content
One of the biggest driving factors in most membership websites is a group or community of some form such as a message board, or a private Facebook group. There are pros and cons of both. If you have a message board on your website, you own the content and always control it. If not, you don’t.
All the content you share doesn’t have to be original. You can also include content that has been created by other people in the form of curation. A simple blog post that provides a short description of the content, why it’s relevant, and a link to the original content is a great way to share important curated content.
An infographic is an excellent way to share important data with members in a way that is understandable. If you have any data-centric blog posts or articles, try turning that data into an infographic and put it with the text content to help increase understanding.
People often join membership groups to commiserate with, and be motivated by, like-minded people. Creating a daily meme with a quote that is relevant can make members feel connected.
A white paper usually explains a hard concept to grasp with a lot of research and images. The paper describes the problem, and then recommends several solutions that are popular, including your solution which is highlighted more than the others.
ECourses, or “drip” courses, are not that difficult to add to your membership website if you have the right software. These are courses that your members can sign up for which are included in membership, or can be offered at a discount to members over what you charge the public.